Your hotel loses money every day. You just don't see it.
If 60% of your bookings come through Booking.com — you give away $120,000–$300,000 every year. Without noticing.
Every new front desk or reservations hire costs $60,000–$80,000 a year. And half their shift is answering the same ten questions.
Your rates are updated once a week — manually. Competitors using AI adjust every few hours and capture peak demand you're missing.